Best seller

Full-Funnel Advertising for Facebook and Instagram

Finding New Audiences 1

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (120)

7,726 students

Audio: English

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About the video: Finding New Audiences 1

Overview

“An essential building block of any successful business is knowing and connecting to the target audience. In this lesson, we will explore the most common audience type, which is based on interest. ”

In this video lesson Patrick Wind addresses the topic: Finding New Audiences 1, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Finding New Audiences In this lesson, we'll see one of the most exciting topics, how to find highly converting customers on the platform, Facebook or Instagram. We're going to see that there are three different types of audiences. On the one hand, we have the so-called saved audiences or interest-based audiences, then we have the custom audiences, the typical retargeting ones, and we also have something that's called lookalike audiences. I'd like to go deep into each of these three different audience types for you to fully understand them. The 3 different Audience Types As I've just said,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (120)
7726 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.