Best seller

Full-Funnel Advertising for Facebook and Instagram

Finding New Audiences 2

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (120)

7,726 students

Audio: English

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About the video: Finding New Audiences 2

Overview

“In order to really reach the right people, the interest-based audience type can also be combined with detailed demographic and geographic targeting. The more filters you apply, the smaller the audience will be. Let's explore this further!”

In this video lesson Patrick Wind addresses the topic: Finding New Audiences 2, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Finding New Audiences Now that we've seen all the different options that we have when it comes to geography, let's go back to the standard option that we have with Austria, the entire region, and let's take everyone who's living there or recently has been in this location. We stay with between 4.3 million and 5.1 million inhabitants who're users of Facebook and Instagram. It's important for me that you thoroughly understand how this Estimated Audience Size and Saved Audience tool works. Austria has 8.4 million inhabitants and I'll stick with the lower number here. Roughly half of them are...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (120)
7726 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.