Full-Funnel Advertising for Facebook and Instagram
The Anatomy of Winning Ads 1
A course by Patrick Wind , Marketing Expert
About the video: The Anatomy of Winning Ads 1
Overview
“Let's talk about my favorite part of the creative process: the ad itself. I will introduce you to ten practical templates for converting ad creatives with the aim of boosting your own online sales. In the first part of this lesson, we will explore four formulas: the countdown, the heartbeat method, AdWord style, and user-generated content.”
In this video lesson Patrick Wind addresses the topic: The Anatomy of Winning Ads 1, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.
Partial transcription of the video
“in this lesson. We're going to see what I actually love the most when it comes to Facebook and Instagram. which is the actual ad. to really come to the anatomy of winning at creatives I'm going to show you 10 formulas. How you can create your own images or videos so that they convert and they bring you actual sales. The way we are going to do this is in a countdown format. So first I'm going to show you number 10. then nine, eight, seven, six, and until we reach the number one best performing ad type right now. Before we get started, Let me tell you one very important thing. It doesn't matt...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Full-Funnel Advertising for Facebook and Instagram
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Category
Marketing & Business -
Areas
Facebook Marketing, Marketing, Social Media
Patrick Wind
A course by Patrick Wind
Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.
Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.
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