Best seller

Full-Funnel Advertising for Facebook and Instagram

Retargeting Hot and Warm Users 2

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (117)

7,637 students

Audio: English

· · · · · · ·

About the video: Retargeting Hot and Warm Users 2

Overview

“Let's jump into the catalog custom audience type! In the second part of this lesson, you will learn how to target customers that have previously engaged with items from your catalog. Then, I will walk you through the Meta sources. ”

In this video lesson Patrick Wind addresses the topic: Retargeting Hot and Warm Users 2, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Retargeting Hot and Warm Users The next two audience types may not be so relevant for you if you don't run ads for a mobile app, for a game, for example, or if you don't have a physical store. Therefore, let's jump directly into the Catalog audience type, so create an audience based on people who have interacted with items from your catalog. This is especially interesting for e-commerce stores. If you, for example, want to re-impact people who have viewed specific products from your Product set but have not purchased them, you can easily do that. You can also select people who added produ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (117)
7637 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.