Full-Funnel Advertising for Facebook and Instagram
Placement and Funnels 2
A course by Patrick Wind , Marketing Expert
About the video: Placement and Funnels 2
Overview
“An effective way to increase ad engagement is to bring traffic to platforms such as Facebook Messenger, Instagram, and WhatsApp, rather than only your website. Let me show you how to do this. ”
In this video lesson Patrick Wind addresses the topic: Placement and Funnels 2, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.
Partial transcription of the video
“Another thing I wanted to show you is that We can bring our traffic not only to the website, but we can actually also bring it to, for example, Facebook, or Instagram. And that's what we're going to see right now. in order for us to bring the traffic not to the typical website, which we do here with drive sales and conversions to your website. we could also bring them to different destinations. The thing is, if you just change it here, for example, so first of all, in an existing one, It doesn't let you change. anymore. So you would need to duplicate that anyways. But also if you duplicate ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Full-Funnel Advertising for Facebook and Instagram
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Category
Marketing & Business -
Areas
Facebook Marketing, Marketing, Social Media
Patrick Wind
A course by Patrick Wind
Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.
Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.
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