Full-Funnel Advertising for Facebook and Instagram

Overview

“To continue with the thread of the previous video, I will reinforce the basic structure of the ad account: each ad needs to be inside an ad set, which needs to be inside an ad campaign. Once this structure has been established, you will be ready to move on to the details. I will guide you through this now. ”

In this video lesson Patrick Wind addresses the topic: Launching Your First Ad Campaign 2, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Launching Your First Ad Campaign Let's also have a deeper look at the different options we have on the ad set level. Once again, remember, each ad needs to be inside an ad set, which needs to be inside a campaign. That's basically the structure we have inside our ad account. Now on the ad set level, I'll repeat again, if you don't know which option to take when it comes here to conversion location, or when it comes to activating or not activating these ones, just go with the default. Without doing anything, you could theoretically click on Next and launch this test campaign, however, ther...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

• Level: Beginner
• 99% positive reviews (120)
• 7729 students
• 5 units
• 21 lessons (5h 9m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Facebook Marketing, Marketing, Social Media