Full-Funnel Advertising for Facebook and Instagram
A course by Patrick Wind, Marketing Expert
Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media
The full-funnel strategy is an essential tool for marketing. It involves communicating different messages to different users according to where they are in the customer journey. Having worked closely with the Facebook and Instagram headquarters in Dublin over the last few years, marketing expert Patrick Wind has developed a full-funnel strategy that has been used by more than 115K students worldwide. He is also featured on the Forbes 30 Under 30list for media and marketing in Europe.
In this online course, Patrick teaches you how this strategy works and how to use social media to grow your business. Learn to plan and manage ad campaigns from start to finish, exploring different types of advertisements and targeting options designed for success. Optimize your ads on Facebook and Instagram to take your business to the next level.
What will you learn in this online course?
21 lessons & 19 downloads
What's included in this course?
Begin the course by getting to know marketing expert Patrick Wind. Discover the career that led him to make one of Forbes 30 Under 30 lists, along with the influences that inspire him.
Get an introduction to the world of social media and the advantages of using ads on Facebook and Instagram. Look at the tools available in Business Manager and see how to install a Pixel. Then it’s time to launch your first campaign, defining objectives, budget, placement, and ad types.
Learn how to find new audiences based on their interests before hearing how to retarget “hot” and “warm” users to capture their attention. Then dive deeper into some more advanced audience settings.
Discover the anatomy of a winning ad, along with different technical options for creating ads in Ads Manager. Go into more detail about the placement of ads and the advanced funnels available to you as a marketer.
Learn how to optimize your performance and analyze your competitors using customized dashboards. To wrap up the course, explore your options for scaling your ad performance on a daily and weekly basis.
- 98% positive reviews (131)
- 9,220 students
- 21 lessons (5h 9m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish (Latam), French, Indonesian, Italian, Polish, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Set up a successful ad campaign on Facebook and Instagram.
Projects by course students
Who is this online course for?
This course is for entrepreneurs or anyone with an interest in learning how to sell products or services via social media advertising.
Requirements and materials
No previous knowledge is required to take this course.
In terms of materials, you will need a computer, tablet, or mobile, and a Facebook Business Manager account.
Reviews
Patrick Wind
A course by Patrick Wind
Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.
Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.
Content
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U1
Introduction
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The Hero's Journey of Patrick Wind
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Influences
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U2
Launching Your First Successful Ad Campaign
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Welcome to the World of Facebook and Instagram Ads
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Overview of the Necessary Tools
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Launching Your First Ad Campaign 1
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Launching Your First Ad Campaign 2
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U3
Finding Winner Audiences and Targeting Them
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Finding New Audiences 1
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Finding New Audiences 2
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Retargeting Hot and Warm Users 1
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Retargeting Hot and Warm Users 2
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Advanced Audience Hacks
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U4
Creating Prize-Winning Ad Creatives and Copies
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The Anatomy of Winning Ads 1
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The Anatomy of Winning Ads 2
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Overview of Ad Types 1
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Overview of Ad Types 2
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Placement and Funnels 1
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Placement and Funnels 2
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U5
Analyzing and Optimizing Your Ad Performance
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Full-Funnel Analysis Dashboard 1
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Full-Funnel Analysis Dashboard 2
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Automated Rules
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Optimizing and Scaling Your Sales
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FP
Final project
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Full-Funnel Advertising for Facebook and Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
This course is designed for intermediate marketers with some experience in digital advertising, but motivated beginners familiar with basic marketing concepts can also benefit.
You should have a basic understanding of digital marketing and access to a Facebook Ads Manager or Meta Business Suite account. Familiarity with social media platforms is helpful but not required.
You’ll learn advanced strategies for launching, managing, and optimizing Facebook and Instagram ad campaigns, including full-funnel tactics, audience segmentation, retargeting, ad creative optimization, and campaign analysis.
Yes, the course includes step-by-step instructions for installing Facebook Pixel, configuring Events Manager, and integrating them with Shopify for effective tracking and retargeting.
Absolutely. The course provides specific advertising techniques and full-funnel strategies tailored for scaling and optimizing e-commerce stores on Shopify.
Yes, the course teaches you how to effectively manage e-commerce ad budgets and optimize campaigns to maximize your return on ad spend.
Yes, you’ll learn to create and use custom, lookalike, and saved audiences, including advanced segmentation and targeting strategies for better campaign performance.
Very nice course
Excellent course. Really teaches you all the basics you need to start running your own Meta Ads campaigns.
Me gusto mucho el curso y la forma que fue lecionado cada unidad! Un Excelent Profesor
Very useful with well-explained details
Para mi uno de los cursos más tops de Domestika, y eso que he comprado unos cuantos. Lo único que quizás se queda desactualizado según va pasando el tiempo, porque esto cambia muy rápido.