Full-Funnel Advertising for Facebook and Instagram

Full-Funnel Advertising for Facebook and Instagram

“Congratulations! You've reached the end of this course. Thank you so much for taking part and I hope you've enjoyed it. It's now time to work on your project. This could mean finishing the ads you started by completing the course tasks or making a brand new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: Account Setup Create a Business Manager and an Ads Manager account. Remember you need to have a Facebook account to do so. If you don't, you will need to set one up. The First Campaign Launch your first successful campaign. Remember to install the Meta Pixel so you can track your ad's performance.

Targeting Your Audience Find winning new audiences and retarget them. Remember that interest-based and lookalike audiences are for NEW audiences; while custom audiences are for retargeting those that showed interest in your campaign. Creating Ads Develop prize-winning ad creatives and copies. Don't forget that nowadays the most important element for the success of your campaign is not the technical part, but actually the ads. Maximizing Your Results Analyze and optimize your ad performance. Implement the full-funnel analysis dashboard to make this analysis easier and more effective. And that's all! I can't wait to see the project you come up with, so don't forget to share it in the forum. You can do so by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be more than happy to answer any of the questions you might have along the way! I will try to get back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community. See you there!”

Partial transcription of the video

“ Final Project Thank you so much for participating in our Domestika course about Facebook and Instagram ads. I hope you learned a lot and that you're super excited to launch your own campaign now. To launch your own campaign now, these are the five essential steps you have to have into consideration. First, you obviously need to create a Business and an Ads Manager to create your ads inside of these managers. Remember, I strongly recommend having your Facebook profile connected to these accounts. Once you have these accounts created, you can launch your first successful campaign. Remember,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

• Level: Beginner
• 99% positive reviews (117)
• 7637 students
• 5 units
• 21 lessons (5h 9m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Facebook Marketing, Marketing, Social Media