Full-Funnel Advertising for Facebook and Instagram
The Hero's Journey of Patrick Wind
A course by Patrick Wind , Marketing Expert
About the video: The Hero's Journey of Patrick Wind
Overview
“To begin with, let's get to know each other! I will tell you about my journey in the world of e-commerce and digital marketing.”
In this video lesson Patrick Wind addresses the topic: The Hero's Journey of Patrick Wind, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.
Partial transcription of the video
“ The Hero's Journey of Patrick Wind Hello, and welcome to this Domestika course. My name is Patrick Wind, and throughout this course, you'll learn how to create highly successful Facebook and Instagram ads. Before we jump into the content, let me also present myself to you in more detail. Since 2016, I've been working with over 120 different brands all over Europe, helping them to improve their Facebook and Instagram ads. These brands were ASICS, Desigual, Glovo, Havaianas, or even big advertising agencies like Havas Media, or Ogilvy. I also teach social media marketing at Europe's leading...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Full-Funnel Advertising for Facebook and Instagram
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Category
Marketing & Business -
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind
A course by Patrick Wind
Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.
Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.
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- 21 lessons (5h 9m)
- 19 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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