Best seller

Full-Funnel Advertising for Facebook and Instagram

Retargeting Hot and Warm Users 1

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (117)

7,637 students

Audio: English

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About the video: Retargeting Hot and Warm Users 1

Overview

“It's time to discuss the most profitable type of audience you can find: custom audiences. In this lesson, you will see all the different options that you have in order to retarget users that have already interacted with your online content but have yet to convert this interest into a purchase. ”

In this video lesson Patrick Wind addresses the topic: Retargeting Hot and Warm Users 1, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Retargeting Hot and Warm Users In this lesson, you'll learn how to create one of the most profitable audience types that there is when it comes to Facebook and Instagram ads. Do you remember our example of how we retarget people that added this pencil to the shopping cart but have not converted at the end? This is exactly what we'll do together now. Let's jump into it. Welcome back inside our Ads Manager where we are currently creating all different kinds of audiences. As you remember, we can create Custom Audience, Lookalike Audience, and Saved audience. The Saved audience is the interes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (117)
7637 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.