Best seller

Full-Funnel Advertising for Facebook and Instagram

Advanced Audience Hacks

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (118)

7,639 students

Audio: English

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About the video: Advanced Audience Hacks

Overview

“The third and final category of audiences that I will discuss is the so-called lookalike audience. Here, I will show you how to really make use of the power of the algorithm in order to find users that are similar to our already existing customer or user base.”

In this video lesson Patrick Wind addresses the topic: Advanced Audience Hacks, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Advanced Audience Hacks In this lesson, we're going to dive deep into one of the most advanced ways to create audiences when it comes to Facebook and Instagram ads. We've already seen how to create custom audiences, for example, on people who added the pencil to their shopping cart but haven't purchased it, but this obviously works for our business with the handbags of Feitales or the business that you are running. Now let's take this to the next level and create lookalike audiences together. Now we're ready to create the most advanced audience type, the lookalike audiences. We've already...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (118)
7639 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.