Best seller

Full-Funnel Advertising for Facebook and Instagram

Overview of the Necessary Tools

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (120)

7,726 students

Audio: English

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About the video: Overview of the Necessary Tools

Overview

“In order to generate the best possible results, we will explore the different tools that are available to you inside the ads manager. I will also show you how to properly install the Meta Pixel on your website so that you can successfully track the performance of your campaigns.”

In this video lesson Patrick Wind addresses the topic: Overview of the Necessary Tools, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ Overview of the Necessary Tools In this lesson, we'll see the different tools we have available inside our actual ad account. Let's get started. Welcome back to our Ads Manager account where we'll explore everything you can see here on this interface. We'll explore all the tools that are necessary for us to create our successful campaigns. Before we jump into the different tools and the interface, I'd like to present to you the company, the e-commerce brand that we are going to develop together throughout this course. Their brand is called Feitales and they sell these wonderful handbags. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (120)
7726 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.