Social Media Content Creation: Beat the Algorithm
Creativity as a philosophy of life
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
About the video: Creativity as a philosophy of life
Overview
“Staying creative is an exercise that we have to put into practice every day. This is the way the content will flow from you in a more organic way day by day. I'll tell you how I exercise my creativity and how you can do it too. I'll also talk to you about creative blocks and how you can get out of them.”
In this video lesson Luciana Castro addresses the topic: Creativity as a philosophy of life, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Creativity as a philosophy of life We are almost at the end of the course and this lesson for me is one of the most special. I know that many times we have great ideas, we make amazing content but at the time of publishing it, we were filled with fear and our head makes us paralyze and let's keep what we create right on the computer or in some corner and never see the light again. When we work on creativity, one of the most important steps it is having the courage to encourage ourselves to show what we do. That's why in this lesson I want to talk a little about these issues so that you get ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media

Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 16 lessons (3h 19m)
- 20 additional resources (5 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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