Social Media Content Creation: Beat the Algorithm
Content, form and format
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: Content, form and format
Overview
“Today there are an infinity of formats on networks that we can get the most out of so that our content is authentic and stands out. Creativity is about playing with some formats to create new ones, so now you are going to know which ones there are to start breaking them.”
In this video lesson Luciana Castro addresses the topic: Content, form and format, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Content, form and format We are already going to lesson 3 and it is time to analyze another very important part of the content, which are the formats. You will learn what types of formats exist today in networks, how can we hack them and use them to our advantage so that our posts stand out. Let's see it. Another thing to keep in mind before we start creating our creative content It is the shape and format that we have available on the platform on which we are going to create. In our case it will be Instagram, so we will talk about our formats available on this platform. It is important to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 16 lessons (3h 19m)
- 20 additional resources (5 files)
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- Audio: Spanish, English
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- Level: Beginner
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