Social Media Content Creation: Beat the Algorithm
The importance of creative copy 2
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: The importance of creative copy 2
Overview
“Now that I have already told you about what a copy is, the parts that make it up and some examples of copies well used in creative content, I will explain what are the elements to create a creative copy and the structure to achieve it.”
In this video lesson Luciana Castro addresses the topic: The importance of creative copy 2, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Crafting a creative copy reveals your more human side. as we mentioned earlier. showing a softer. less mechanical. and less robotic aspect. This post. for instance. was the very first one I created to promote initial course. I launched it in mid-2020. right at the onset of the pandemic. when everything was just when everything was flooded with courses. Even I felt a bit weary of seeing so many courses. So. what did I decide to do? Well. i thought I'd reveal my more human side and simply tell people no. Let's see. you take a course. Here. i'm being strategic by presenting a premise that init...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
-
Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
- 99% positive reviews (109)
- 6,760 students
- 16 lessons (3h 19m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
