Social Media Content Creation: Beat the Algorithm
The importance of creative copy 2
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: The importance of creative copy 2
Overview
“Now that I have already told you about what a copy is, the parts that make it up and some examples of copies well used in creative content, I will explain what are the elements to create a creative copy and the structure to achieve it.”
In this video lesson Luciana Castro addresses the topic: The importance of creative copy 2, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“The importance of creative copy A creative copy will show your most human side, what we talked about before, your less hard side, less automatic, less robot. Look, this post was the first one I did to sell my first course. I also did it in the middle of 2020, when the pandemic began, that it was all explotadísimo of courses. Even I was a little fed up with seeing so many courses. So what did I do? I said: "I'll show my more human side and I'm going to tell people not to take this course." Obviously I am being strategic here, I am proposing a premise that at first stands out and attracts att...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 16 lessons (3h 19m)
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- Level: Beginner
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