Social Media Content Creation: Beat the Algorithm
The importance of creative copy 1
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: The importance of creative copy 1
Overview
“In this lesson, you will see the great importance of texts in creative content. You are going to learn what are the bases to create a text or copy that attracts, connects and is authentic.”
In this video lesson Luciana Castro addresses the topic: The importance of creative copy 1, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“I hope you are ready for this lesson because it's one of my favorites and it's about creative copy. We've already seen what's behind creative content. and the formats it can exist in. Now we're going to see the importance of the text that accompanies it. To start. let's clarify that the word copy is an abbreviation from English for copywriting. writing Copy refers to advertising text crafted to sell or persuade. Its aim is to communicate directly with the reader. whether they are a consumer or user. to motivate them to act. The essence of copy is to engage audience effectively. prompting a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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