Social Media Content Creation: Beat the Algorithm
What's behind the creative content?
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: What's behind the creative content?
Overview
“What were the first creative content on social networks? What made them different? Why does a content that breaks the expected transcend and reach more people? I will solve all those doubts in this lesson in which I will review all those pieces that stood out for their originality.”
In this video lesson Luciana Castro addresses the topic: What's behind the creative content?, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“What's behind the creative content? In this lesson we are going to stalk a bit what is behind the great content that exists today on networks. Analyzing these works you will begin to see how you can begin to apply it in your own content in different ways. Let's take a look at it and I'll show you how we can do it. Before I start I want to talk about the elements which are very important to me when we talk about creative content and they are factors that you will see that all the examples that we are going to see have. The first element that our content must have, If we want it to have creat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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