Social Media Content Creation: Beat the Algorithm
Originality, mix of worlds and surprise factor
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: Originality, mix of worlds and surprise factor
Overview
“Another way to create creative content that impacts, is remembered and stands out is by mixing worlds that, in principle, would not mix. For example, mixing words, mixing ideas, and mixing resources. In this lesson you will see how this mix can be made and how you can apply it to your creations.”
In this video lesson Luciana Castro addresses the topic: Originality, mix of worlds and surprise factor, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“In this lesson. we will see why the element of surprise and the combination of worlds are another great resource we can use to make our content stand out in the crowd. I want to emphasize that the most innovative ideas often emerge from the unique blending of familiar concepts. leading to fresh perspectives. We don't have to invent anything; everything is already invented in this world. All we need to do is merge two existing concepts to create something novel. Many inventions we use daily from pre-existing ideas. right? Sometimes. it's crucial to abandon the notion of filling gaps with ent...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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