Social Media Content Creation: Beat the Algorithm
Originality and insights 1
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: Originality and insights 1
Overview
“Creative content is that which we see and with which we immediately connect, it catches our attention and we want to share. In this lesson, you will learn what those famous pieces of content hide, what insights are, and how you can apply them to your account.”
In this video lesson Luciana Castro addresses the topic: Originality and insights 1, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Originality and insights We arrived at Unit 3 and it was time to activate 100% of the ideas and start to shape to the Christmas-themed posting campaign. In this first lesson you will learn how to create a post using the resource of insight and observation. insight is a word that if they have been in advertising agencies or in communication maybe they have heard it because when we have to think about campaigns or communication It's something we always turn to. We always go in search of the most famous insight. What are insights? They are discoveries, findings, they are revealed truths that a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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