Social Media Content Creation: Beat the Algorithm
Influences
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: Influences
Overview
“Now I am going to tell you about my creative influences, from books, music to very close people who have been of great importance in my creative path. Also, I will encourage you to find and connect with your own influences.”
In this video lesson Luciana Castro addresses the topic: Influences, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“influences Here I want to tell you a little about the influences I had throughout my life and that they formed a little the creative personality that made me go far. I want to take this lesson to clarify this, because many times we believe that our influences They have to be super cool, original or exclusive, but the reality is that our creativity and our being is composed of all influences that we acquire throughout our lives and many times they do not have to do precisely with these influences or supercool references that we often think we have to have. The challenge is to recognize our h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- Level: Beginner
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