Social Media Content Creation: Beat the Algorithm
The creative process: from the brief to brainstorming 1
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: The creative process: from the brief to brainstorming 1
Overview
“Before thinking about any creative content, it is necessary to have a couple of things clear: what we want to talk about, how and to whom. If we don't start from a brief or a summary of what we want to convey, it will be very difficult to create something that has good results. They say that inspiration has to catch us working, so in this lesson you will learn to find all that creative inspiration while you brainstorm ideas to create your content.”
In this video lesson Luciana Castro addresses the topic: The creative process: from the brief to brainstorming 1, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“We reviewed everything behind the scenes of creative content. Now I'm one step away from starting to create the campaign. and you're going to see another important point for that. the brief. You'll see what this document is about. where it outlines the what. how. and to whom our creative communication is directed. I'm going to show you how. Brainstorming and brief: how to begin organizing our thoughts and ideas. and how to start considering where to place them for effective development. This process is crucial for structuring our creative communication. Let's define what the brief is. The b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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