Social Media Content Creation: Beat the Algorithm
Originality and your own story
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: Originality and your own story
Overview
“There is another way to create content that connects and is creative, and that is by using the originality of our own story. For that, we need to look inward, embrace our vulnerability and encourage ourselves to share content that shows our most real and human side.”
In this video lesson Luciana Castro addresses the topic: Originality and your own story, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Originality and your own story In this lesson you will see how the content campaign for Christmas begins to take shape. In addition, you will learn the importance, the creative and authentic power of telling our own story. The idea is that you are encouraged to discover it, tell it and publish it for the rest of the world. Now I will tell you how I tell my own story related to Christmas. We have to connect with the story, start thinking about what it is. Whether it's a personal story, whether it's your own project, that of our brand, that of the brand we work for... Everything we communicat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 16 lessons (3h 19m)
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- Level: Beginner
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