Social Media Content Creation: Beat the Algorithm

A course by Luciana Castro , Publicist, Copywriter, and Creative Director

Publicist, Copywriter, and Creative Director. Buenos Aires, Argentina.
Joined September 2019

Learn how to produce creative digital content that connects with audiences and adds value to online campaigns

  • English, Spanish
  • 100% positive reviews (77)
  • 4472 students

Learn how to produce creative digital content that connects with audiences and adds value to online campaigns

A course by Luciana Castro

According to publicist and editor Luciana, better known as Luchinés, we all have the superpower to create. In this online course, she teaches you to let go of fear and activate your observation radar to form your own original ideas.

Learn how to produce digital content that stands out and connects with your audience. Discover how to translate what inspires you into an image, an album, or a video, then write the text to accompany and strengthen the visuals.

Read more ↓

What will you learn in this online course?

16 lessons & 20 downloads

About Me
3 minutes, 27 seconds
Influences
11 minutes, 20 seconds
We are all creative
12 minutes, 46 seconds
Content, form and format
19 minutes, 11 seconds
English, Spanish
  • 100% positive reviews (77)
  • 4472 students
  • 16 lessons (3h 19m)
  • 20 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a unique online campaign.

Projects by course students

Who is this online course for?

Anyone who wants to create artistic and authentic content for social media.

Requirements and materials

You don't need any previous knowledge, just a notebook, a pen, and computer to look for references.


Reviews

4472 Students
77 Reviews
100% Positive ratings

Luciana Castro

A course by Luciana Castro

Teacher Plus
Publicist, Copywriter, and Creative Director

Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.

At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Activate and sort the creative before you start

    • We are all creative
    • What's behind the creative content?
    • Content, form and format
    • The importance of creative copy 1
    • The importance of creative copy 2
    • The creative process: from the brief to brainstorming 1
    • The creative process: from brief to brainstorming 2
  • U3

    It's time to create!

    • Originality and insights 1
    • Originality and insights 2
    • Originality, mix of worlds and surprise factor
    • Originality and your own story
  • U4

    More creativity and less fear

    • Show the world your content 1
    • Show the world your content 2
    • Creativity as a philosophy of life
  • FP

    Final project

    • Social Media Content Creation: Beat the Algorithm

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Social Media Content Creation: Beat the Algorithm. Marketing, and Business course by Luciana Castro

Social Media Content Creation: Beat the Algorithm

A course by Luciana Castro
Publicist, Copywriter, and Creative Director. Buenos Aires, Argentina.
Joined September 2019
  • 100% positive reviews (77)
  • 4472 students