Social Media Content Creation: Beat the Algorithm
The creative process: from brief to brainstorming 2
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: The creative process: from brief to brainstorming 2
Overview
“You already know what a brief is and why you need one when you start your creative process. I also showed you an example of my own brief that I did when I started my personal brand. Now I will continue showing you my references and I will also explain how I do my brainstorming and how you can do it with the ideas of your project. ”
In this video lesson Luciana Castro addresses the topic: The creative process: from brief to brainstorming 2, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“The creative process: from brief to brainstorming Now I want to talk about my references, that I also overturned in my brief. When I put in that document how I wanted to speak, to whom, I also put what inspires me, what brands I would like to see every time you want to find a bit of orientation and north. One of my reference brands is Nike. I like the direct tone they have, the inclusive tone, it speaks to a diversity or to minorities. Notice how, for example, they get involved in causes like racial hatred or discrimination, they get into current affairs How was the movement of Black Lives ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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