Social Media Content Creation: Beat the Algorithm
About Me
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
Joined September 2019
About the video: About Me
Overview
“To begin, I am going to tell you a little about my career in advertising and creative writing, from my first jobs in agencies to my path as a leading creative copywriter in Argentina. I will also talk about my reconnection with creativity and how the internet helped me to take my content and my creativity further and further.”
In this video lesson Luciana Castro addresses the topic: About Me, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“Presentation Hello from the other side, welcome to this course on creating creative content. My name is Luciana, Luciana Inés, Luchi or @luchiines, as they also know me on the networks. I am a publicist, I specialized in creative writing and I worked on my career doing digital campaigns and creating creative content. For more than ten years I was in advertising agencies where I worked for brands like Nivea, Uber, Subaru, Larousse, UNICEF and "Rolling Stone" magazine. I currently work as a copy for HBO Max Latin America. In my career I won some unexpected prizes, but the most important I thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- Level: Beginner
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