Social Media Content Creation: Beat the Algorithm
We are all creative
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
About the video: We are all creative
Overview
“In this lesson, you are going to awaken your creative side and become friends with it. You will also learn why it is important to activate observation for your creativity.”
In this video lesson Luciana Castro addresses the topic: We are all creative, which is part of the Domestika online course: Social Media Content Creation: Beat the Algorithm. Learn how to produce creative digital content that connects with audiences and adds value to online campaigns.
Partial transcription of the video
“we are all creative We start Unit 2. But before we start I want to tell you a little about what you are going to learn in this course. In this course you will learn how to create creative content for your social networks from an authentic and creative look. Whether you have your own personal brand, a venture or work for other brands creating content. I will teach you to create unique pieces that stand out, that connect and are not exactly the same as everything we already see on networks. You will find inspiration to get out of blocks and reconnect with your unique and creative side. As a f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media

Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 16 lessons (3h 19m)
- 20 additional resources (5 files)
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- Audio: Spanish, English
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- Level: Beginner
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