Social Media Content Creation: Beat the Algorithm
Course final project
A course by Luciana Castro , Publicist, Copywriter, and Creative Director
Joined September 2019
About the final project for: Social Media Content Creation: Beat the Algorithm
Social Media Content Creation: Beat the Algorithm
“We have reached the end of the course! Thank you very much for accompanying me. I hope that my lessons and advice will help you when carrying out your own projects. Do not forget that each project is unique and that what we saw in this course is a base that you can use with your own style. I share the steps you must follow to carry out and share your project: Prepare and activate your creativity Do activities that awaken your creativity and reconnect with what moves you. The brief Prepare your project brief defining who, how and what you will talk about in your content. Take time to answer these questions that will be your base. Brainstorming Brainstorm in your notebook with the ideas you want to address. Don't delete any ideas yet and let your creativity flow. Insights Think about insights, worlds around what you want to communicate and the surprise factor that you can include in your content. Put your observation into action to capture more ideas. The format and final adjustments Finally, I defined the formats in which you will capture the content and do the final checks before sharing on your networks. You can send your content to someone close to give you back and thus adjust what is necessary. Now I shared your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that have led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. I also want to invite you to actively participate in the forum, both sharing your progress and asking questions or giving advice and trying to help the rest of the community. I'm looking forward to seeing your progress! I will try to spend as much time as possible on the forum, but please be patient because there will be times when I have professional commitments and it will take me a while to respond. See you in the forum!”
Partial transcription of the video
“If you feel like your head is bursting with ideas. that's great. It means you've reached the end of the course and it's time to work on your final project. I want to thank you for being here and for accompanying me to the end of this creative journey. For your final project. you will create three special creative posts for Christmas or for a date of your choice. If you choose a date other than Christmas. i recommend that the date you choose aligns with your brand or the message you want to convey. A good strategy is to look at a calendar of Community Manager or social media dates. which you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Content Creation: Beat the Algorithm
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Category
Marketing & Business -
Areas
Business, Content Writing, Copywriting, Social Media

Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
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- 6,758 students
- 16 lessons (3h 19m)
- 20 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Category
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