Email Marketing: Create a Strategy with Mailchimp
Influences
A course by Alessandra Farabegoli , Digital Strategist
About the video: Influences
Overview
“In this lesson, I'll show you some books that have been instrumental in my education and some projects that have inspired and taught me a lot about email marketing.”
In this video lesson Alessandra Farabegoli addresses the topic: Influences, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Reference models In this lesson I tell you about my sources of inspiration. The first is "Don't Make Me Think", a book by Steve Krug. "Don't Make Me Think", don't make me think, it is his most famous book. It is a book that has been translated all over the world and has also had several editions. This, the second, is not the last, but I keep this because I was lucky to participate in a workshop with Steve Krug and so I got it signed. "Don't Make Me Think", don't make me think, it is precisely Krug's first law of usability and it is the motto and the basic teaching of the whole book which ex...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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- Audio: Italian
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- Level: Beginner
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