Email Marketing: Create a Strategy with Mailchimp
How Much and When to Write
A course by Alessandra Farabegoli , Digital Strategist
About the video: How Much and When to Write
Overview
“It is very important to send the right message at the right time: but what is this moment? And what is the ideal frequency?”
In this video lesson Alessandra Farabegoli addresses the topic: How Much and When to Write, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“How much and when to write How often should I write? Which day of the week or at what time is it better to send newsletters? These are some of the questions I get asked most often when I teach an email marketing course or webinar. In reality, there is no one answer that is always right in any case, there is no magic formula that applies to every project. But in this lesson we will try to identify the criteria that make us find the day, the frequency and the right time for us. Inter alia, even if there was the magic formula that is good for everyone, what would happen? Everyone would write t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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