Email Marketing: Create a Strategy with Mailchimp
Key Concepts
A course by Alessandra Farabegoli , Digital Strategist
About the video: Key Concepts
Overview
“The key concepts for e-mail marketing: the mailing list, the various types of e-mails, the opt-in rules and privacy.”
In this video lesson Alessandra Farabegoli addresses the topic: Key Concepts, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Key concepts In this lesson, I'll tell you about the key concepts of email marketing and i will explain what a mailer is and why you should use it. Email marketing is different from texting and emailing one at a time from your Gmail or Outlook. It's not even texting many people at the same time, keeping them in knowledge or in hidden knowledge. Indeed, sending the same message to many people whether they are in knowledge or in hidden knowledge, it is a practice that can generate risks both from the point of view of privacy, if the recipients are all visible, and from the point of view of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
-
Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing

Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
- 100% positive reviews (48)
- 2,112 students
- 17 lessons (3h 19m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever