Email Marketing: Create a Strategy with Mailchimp
Create the Email Campaign Template 1
A course by Alessandra Farabegoli , Digital Strategist
About the video: Create the Email Campaign Template 1
Overview
“Here you will learn how to set up a template to use for your email campaigns and what are the important elements for an effective campaign.”
In this video lesson Alessandra Farabegoli addresses the topic: Create the Email Campaign Template 1, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Create the template for the email campaign We set up the strategy, opened the account, imported the lists and created the registration forms. The editorial plan is ready, the general one and the detail one. Now is the time to write the first newsletter. To create your emails inside Mailchimp, you have two different possibilities: the classic editor and the new editor. You see them when you go to account management. When you go to the account settings, scrolling down the page, Mailchimp introduces you to both editors and it offers you to choose the one you want to use by default. My advice i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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- 17 lessons (3h 19m)
- 18 additional resources (7 files)
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- Audio: Italian
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