Email Marketing: Create a Strategy with Mailchimp
Copywriting for Email Marketing
A course by Alessandra Farabegoli , Digital Strategist
About the video: Copywriting for Email Marketing
Overview
“Words are important, and in email marketing you need to use them well. In this lesson I will give you some tips for writing texts and micro texts that work.”
In this video lesson Alessandra Farabegoli addresses the topic: Copywriting for Email Marketing, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Copywriting for email marketing Words are important and in email marketing they are fundamental. Even when you send newsletters with lots of images, the texts or micro-texts you use in the object, in the captions, in the explanations that link one image to another, are fundamental. In this lesson, I'll then give you some copywriting tips to write the most effective newsletters and DEMs. When you write and especially when you write for digital media, always remember the principle of the inverted pyramid. The important things must be said right at the beginning. After you have said the import...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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