Email Marketing: Create a Strategy with Mailchimp
Segment and Customize
A course by Alessandra Farabegoli , Digital Strategist
About the video: Segment and Customize
Overview
“An ESP allows you to choose who to write to and to personalize messages using subscriber data. Now I'll show you how to do it.”
In this video lesson Alessandra Farabegoli addresses the topic: Segment and Customize, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Segment and customize In this lesson we talk about customization and segmentation, which are two fundamental factors in email marketing. In fact, email marketing is absolutely not broadcast, it's not the same message the same for everyone, but it is relevance and relevance to understand who to send an email campaign to and how to customize the content are two keys to success. Both segmentation and personalization they exploit all the data which are collected gradually within your account. You are given the information that people give you of their own free will both the data and your mailer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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