Email Marketing: Create a Strategy with Mailchimp
Create and Grow the Mailing List
A course by Alessandra Farabegoli , Digital Strategist
About the video: Create and Grow the Mailing List
Overview
“A healthy mailing list is a precious asset for any project: in this lesson you will see how to set it up, make it grow and keep it active.”
In this video lesson Alessandra Farabegoli addresses the topic: Create and Grow the Mailing List, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Create and grow the mailing list In this lesson we begin to build our final project and start again from the list, which is perhaps the most important asset when doing email marketing. The list is the set of people who have enough faith in you from having given you at least one of their personal data, e-mail address and permission to use it to write newsletters to them. This is a fundamental aspect of doing email marketing, because email marketing is very different from sending cold emails. You are not writing to strangers, you are writing to people who already know you. This is an importan...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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