Email Marketing: Create a Strategy with Mailchimp
About Me
A course by Alessandra Farabegoli , Digital Strategist
About the video: About Me
Overview
“Here I will tell you about how, starting from biology, I became an expert email marketer, always putting to use the most important skills: reading, writing and arithmetic.”
In this video lesson Alessandra Farabegoli addresses the topic: About Me, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Presentation Hi, I'm Alessandra Farabegoli. I have been working in digital marketing since the late 90s and in the last ten years I have become a mail marketing specialist, subject on which I have also written some books. Science fiction writer Douglas Adams he enunciated the three fundamental laws that govern our relationship with technology. Douglas Adams says: "All the technology that exists when we come into the world it is a fact, something natural. The world works like this. The technology that was invented between our 15 and 35 years it's exciting, interesting stuff and, if we study ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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