Email Marketing: Create a Strategy with Mailchimp
Welcoming 2
A course by Alessandra Farabegoli , Digital Strategist
About the video: Welcoming 2
Overview
“Here I will choose the template and the contents to be included in the first automatic message. Then I'll show you how to create the welcome message series through the use of tags.”
In this video lesson Alessandra Farabegoli addresses the topic: Welcoming 2, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“To welcome At this point we can go to create our email. We click on Design. Let's change the name of the message and write the subject. Maybe we even write a preview. We continue. Here we are in the phase of choosing the template. As I told you before, we are in the classic editor, so we have a bit different templates from the ones we had in the New Editor. We choose a simple one and we are going to fill it with our contents. Mailchimp made us the pleasure of already putting the logo on it that we had uploaded and here we are going to edit the text which is set in the base template and we w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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