Email Marketing: Create a Strategy with Mailchimp

A course by Alessandra Farabegoli , Digital Strategist

Digital Strategist. Ravenna, Italy.
Joined January 2020

Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters

  • 98% positive reviews (41)
  • 1543 students
  • Audio: Italian
  • Italian, Spanish, English, Portuguese, German, French, Polish, Dutch

Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters

Sending a newsletter is like knocking on someone's door: if that door opens, we have to be ready to captivate the person on the other side by offering relevant, useful, and personalized information. In this online course, digital strategist and Mailchimp Pro Partner Alessandra Farabegoli teaches you how to build a winning email marketing strategy.

Under her expert guidance, learn how to leverage the features of Mailchimp’s free plan to craft engaging newsletters tailored to your target audience. Discover how to develop high-impact campaigns, grow your mailing list, and promote your project, whether personal or professional. Ready to win over your audience and make spam a thing of the past?

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What will you learn in this online course?

17 lessons & 18 downloads

What Is Email Marketing
3 minutes, 24 seconds
Key Concepts
6 minutes, 16 seconds
Email Marketing with MailChimp
8 minutes, 38 seconds
Goals and Strategy
6 minutes, 20 seconds
Create and Grow the Mailing List
16 minutes, 10 seconds
  • 98% positive reviews (41)
  • 1543 students
  • 17 lessons (3h 19m)
  • 18 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Italian
  • Italian, Spanish, English, Portuguese, German, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Learn to open and set up a Mailchimp account, plan a content calendar, and design an engaging newsletter to send to your target audience.

Projects by course students

Who is this online course for?

Anyone who has a project to promote, from selling handicrafts and offering services to endorsing volunteer work and initiatives in any other field.

Requirements and materials

A basic understanding of communication principles and familiarity with a word processor and image-editing program are essential for this course. The only materials you need are a computer with these programs.


Reviews

1543 Students
41 Reviews
98% Positive ratings
  • More reviews

Alessandra Farabegoli

A course by Alessandra Farabegoli

Teacher Plus
Digital Strategist

Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.

During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Email Marketing

    • What Is Email Marketing
    • Key Concepts
    • Email Marketing with MailChimp
    • Goals and Strategy
  • U3

    Email Campaign Planning

    • Create and Grow the Mailing List
    • How to Motivate the Registration
    • From Strategy to Operational Plan
  • U4

    The First Newsletters

    • Create the Email Campaign Template 1
    • Create the Email Campaign Template 2
    • Copywriting for Email Marketing
    • Segment and Customize
    • How Much and When to Write
    • Welcoming 1
    • Welcoming 2
    • Read Reports and Improve Results
  • FP

    Final project

    • Email Marketing: Create a Strategy with Mailchimp

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Email Marketing: Create a Strategy with Mailchimp. Marketing, and Business course by Alessandra Farabegoli

Email Marketing: Create a Strategy with Mailchimp

A course by Alessandra Farabegoli
Digital Strategist. Ravenna, Italy.
Joined January 2020
  • 98% positive reviews (41)
  • 1543 students