Email Marketing: Create a Strategy with Mailchimp
Read Reports and Improve Results
A course by Alessandra Farabegoli , Digital Strategist
About the video: Read Reports and Improve Results
Overview
“In this lesson I will explain the important indicators for evaluating the results of email campaigns.”
In this video lesson Alessandra Farabegoli addresses the topic: Read Reports and Improve Results, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Read reports and improve results In this lesson we talk about data, how to read and improve the results of your email marketing. When you do email marketing, there are some typical indicators of email marketing whose meaning you need to know. Let's go see them one by one. The first indicator, the first KPI is the delivery rate. The delivery rate is the ratio between the emails arriving at their destination and the emails you sent. In fact, it is not obvious that all the emails you send arrive at their destination. Some could go back, we talk about rebounds and therefore of bounce rate. It i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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