Email Marketing: Create a Strategy with Mailchimp
From Strategy to Operational Plan
A course by Alessandra Farabegoli , Digital Strategist
About the video: From Strategy to Operational Plan
Overview
“Here I will tell you about how to overcome the fear of the white paper and create an effective and sustainable editorial plan.”
In this video lesson Alessandra Farabegoli addresses the topic: From Strategy to Operational Plan, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“From strategy to operational plan We have reached an important moment, the one in which we start writing. Your newsletter project is about to take shape. Be careful, however, if you immediately throw yourself into writing the first newsletter without thinking about those that will come later, you risk finding yourself without ideas. So in this lesson we will see how to set up an editorial plan to help you carry on, on an ongoing and regular basis, your newsletters. The good news is that the method I'm going to tell you about in this lesson helps you not only with the editorial plan of the n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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