Email Marketing: Create a Strategy with Mailchimp
Email Marketing with MailChimp
A course by Alessandra Farabegoli , Digital Strategist
About the video: Email Marketing with MailChimp
Overview
“Mailing lists, forms, email campaigns and automations: you will see all these concepts within MailChimp.”
In this video lesson Alessandra Farabegoli addresses the topic: Email Marketing with MailChimp, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“Email marketing with Mailchimp In this lesson we open Mailchimp, we create an account if you don't have one yet, let's see how the platform is organized and in which areas you will go to work. To open a new Mailchimp account, you must navigate to www.mailchimp.com. Here you will find the Sign Up Free button at the top right. Click on this button and you must enter your details to activate the new account. You are asked to create a password and this must contain uppercase, lowercase, numbers and special characters. When you have entered all the data, click on the Sign Up button. At this poin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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- 2,202 students
- 17 lessons (3h 19m)
- 18 additional resources (7 files)
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- Available on the app
- Audio: Italian
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- Level: Beginner
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Recommended software & tools for this course
MailchimpCategory
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