Email Marketing: Create a Strategy with Mailchimp
Welcoming 1
A course by Alessandra Farabegoli , Digital Strategist
About the video: Welcoming 1
Overview
“Now you will see how to start the "correspondence relationship" with those who subscribe to the mailing list, sending a special welcome that tells their story.”
In this video lesson Alessandra Farabegoli addresses the topic: Welcoming 1, which is part of the Domestika online course: Email Marketing: Create a Strategy with Mailchimp. Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters.
Partial transcription of the video
“To welcome In this lesson, let's talk about how to welcome in the best way people when they enter the list. This is a very important moment, coincides with a peak of interest and also of availability of the person who has just signed up for you. A person obviously quite interested in what you do by giving you their data and permission to use it. So you don't have to let her down, indeed you have to make sure you exceed his expectations. If you remember, when we talked about the reasons for joining the list, we have already said that the moment of registration is the moment where you make a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing: Create a Strategy with Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Marketing
Alessandra Farabegoli
A course by Alessandra Farabegoli
Alessandra Farabegoli is a digital strategist specializing in email marketing who lives in Ravenna, Italy. After graduating with a degree in biology, she ventured into the world of programming and analysis, starting her career in the data processing center of a large company before moving on to a software house. Towards the end of the '90s, she opened her first web studio with her husband and began designing websites; in 2001, she founded an online agency with several other partners, eventually making the leap to freelance consultant and instructor in 2010.
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
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