Email Marketing: Create a Strategy with Mailchimp

Email Marketing: Create a Strategy with Mailchimp

“During the lessons I taught you all the secrets of e-mail marketing, now it's your turn! Follow these basic steps to complete your project. Don't just copy my example, but experiment and invent something new. • Focus on the role that the e-mail marketing channel plays in your communication plan, what value you can offer to those who subscribe and why they should stay on the list. • Think about the places and circumstances in which it makes sense to propose registration: on the site, from social networks, when you meet people live. Prepare usable, clear and motivating forms, and bring us not as many people as possible, but the right people. • Set up an editorial plan by defining your key message, the best types of content to represent it, and choosing your best stories, so you always have something to write regularly. • Welcome those who subscribe to your list in the best possible way, making sure that you immediately think it was worth it and get used to opening your messages, clicking them and replying. • Finally, learn to analyze the results of your campaigns and the feedback you receive, to adapt your strategy to the evolution of your project. Now share your project on the forum! Show everyone both the final result and the processing steps, documenting each step with an image and describing what you did with a brief explanation. As soon as possible, I will be happy to comment on your work. Watch colleagues' projects and encourage them by commenting on what they have shared - don't miss the precious opportunity to interact with the creative community. Thanks again for making this journey with me!”

Partial transcription of the video

“Final project Here we are at the last video of your Domestika course. Thank you for following me here. The course ends, but now your adventure begins. In fact, your final project will be an email marketing campaign. Whether you have a small business or that you want to keep your contacts updated with cooking tips, newsletters are the right tool for you. You don't need many tools to create your newsletter. Just a computer with a connection and a great desire to keep in touch with others. During the course, I used Mailchimp to create the campaign. Mailchimp is the most popular mailer service ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing: Create a Strategy with Mailchimp

• Level: Beginner
• 100% positive reviews (48)
• 2098 students
• 4 units
• 17 lessons (3h 19m)
• 7 downloads

• Category

  Marketing & Business

• Software

  Mailchimp

• Areas

  Advertising, Communication, Content Marketing, Digital Marketing, Marketing