Illustration and lettering for packaging design
Critical Eye: Last Stand 2
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: Critical Eye: Last Stand 2
Overview
“In this lesson we will continue working on lettering and I will give you some tips to add textures and details, generating more personality to your design. Also, I'll add the secondary typefaces and show you how to create additional elements that will give the image more volume and dynamism.”
In this video lesson Emi Renzi addresses the topic: Critical Eye: Last Stand 2, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“I'm going to start working on the inside of the typography, I see it very flat and I want to add more detail. Let's generate this heavily used line resource. I'm going to trace it with the Pen Tool. Let's select the light blue. Also remember to have the color palette up here. And we're going to stretch duplicate, press Alt on the line, with the black arrow, and we're going to move down. We have to make sure that the line covers the entire width of the font. So we already have these two lines. Although they are still a bit thin, We are going to give it a little more thickness. I think it's o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (27)
- 1,976 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
