Illustration and lettering for packaging design
final graphic production
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: final graphic production
Overview
“I'll start by showing you how to put together a label with your design data, for example, the types of colors for printing, special finishes, and other data that cannot be missing when working in layers.”
In this video lesson Emi Renzi addresses the topic: final graphic production, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“In In this lesson I am interested in showing you how to put together a real file for final production. We are going to see basic aspects without going too deep, since it is a very wide world, but this will also help us to have a basic notion of how develop it. Here I have the final design, I did a few more tweaks and fixes to some design elements. In the end I added internal lines to the lettering, although it is a detail I think that add to the design. And if this were a project for a real client, we should deliver the original file in its corresponding plane with the colors that we are go...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (27)
- 1,974 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
