Illustration and lettering for packaging design

Course final project

A course by Emi Renzi , Graphic Designer and Illustrator

Graphic Designer and Illustrator. Málaga, Spain.
Joined July 2018
100% positive reviews (27)
1,971 students
Audio: Spanish, English
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Illustration and lettering for packaging design

Illustration and lettering for packaging design, from the sketch to the packaging

“We have reached the end of the course! Thank you very much for accompanying me. I hope my lessons and tips will help you when making your own designs. Do not forget that each project is unique and that what we saw in this course is a base that you can use with your own style. I share the steps you must follow to carry out and share your project: Select the mock-up and look for inspiration I chose a name that represents you, a model that you like and put together a mood board of references to develop your design.

First sketches Draw thumbnail sketches by hand to define the structure and select the one you like best. Then enlarge and refine the sketch.
From paper to computer Transfer the sketch to your tablet or computer and adjust the art, apply color and add final details.
View your product Apply the art to the selected mockup and see your finished design as if it were real.
Now I shared your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that have led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. I also want to invite you to actively participate in the forum, both sharing your progress and asking questions or giving advice and trying to help the rest of the community. I'm looking forward to seeing your progress! I will try to spend as much time as possible on the forum, but please be patient because there will be times when I have professional commitments and it will take me a while to respond. See you in the forum!”

Partial transcription of the video

“Congratulations, you have reached the end of the course. It's time to finalize your final project for packaging design. In the first unit I told you who I am and what my influences are. We saw an introduction to lettering and illustration. We also saw their styles and how they work within a packaging design. I developed that it is a brief, I chose a product and a name and then I made a mood board that served as a guide for my work. This research is fundamental to your process and I recommend that you use it as a guide. When you put together your mood board, Don't just look for influence on ...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Illustration and lettering for packaging design

  • Level: Beginner
  • 100% positive reviews (27)
  • 1971 students
  • 4 units
  • 16 lessons (2h 26m)
  • 12 downloads
  • Category

    Calligraphy & Typography, Design, Illustration
  • Software

    Adobe Illustrator
  • Areas

    Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration

Emi Renzi

Emi Renzi
A course by Emi Renzi

Teacher Plus
Graphic Designer and Illustrator

Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.

His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.

For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.


  • 100% positive reviews (27)
  • 1,971 students
  • 16 lessons (2h 26m)
  • 30 additional resources (12 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Illustration and lettering for packaging design. Design, Illustration, Calligraphy, and Typography course by Emi Renzi

Illustration and lettering for packaging design

A course by Emi Renzi
Graphic Designer and Illustrator. Málaga, Spain.
Joined July 2018
  • 100% positive reviews (27)
  • 1,971 students