Illustration and lettering for packaging design
Course final project
A course by Emi Renzi , Graphic Designer and Illustrator
About the final project for: Illustration and lettering for packaging design
Illustration and lettering for packaging design, from the sketch to the packaging
“We have reached the end of the course! Thank you very much for accompanying me. I hope my lessons and tips will help you when making your own designs. Do not forget that each project is unique and that what we saw in this course is a base that you can use with your own style. I share the steps you must follow to carry out and share your project: Select the mock-up and look for inspiration I chose a name that represents you, a model that you like and put together a mood board of references to develop your design.










Partial transcription of the video
“Congratulations, you have reached the end of the course. It's time to finalize your final project for packaging design. In the first unit I told you who I am and what my influences are. We saw an introduction to lettering and illustration. We also saw their styles and how they work within a packaging design. I developed that it is a brief, I chose a product and a name and then I made a mood board that served as a guide for my work. This research is fundamental to your process and I recommend that you use it as a guide. When you put together your mood board, Don't just look for influence on ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration

Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
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- Level: Beginner
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