Illustration and lettering for packaging design
A course by Emi RenziGraphic Designer and Illustrator
A course by Emi Renzi, Graphic Designer and Illustrator
Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product.
In this online course, you will discover the exciting world of packaging design through lettering and illustration. From the hand of Emi Renzi, renowned Argentine graphic designer and illustrator, you will explore the fundamental techniques to create unique and attractive designs that highlight the personality and values of a brand.
Immerse yourself in the creative and strategic process involved in packaging design. You will learn to choose shapes, colors, letters and materials, to effectively communicate the message desired by each client. From analogue execution to digital completion, you'll discover how to combine lettering and illustration to bring captivating packaging and products to life.
Throughout the lessons, you will develop technical and conceptual skills that will allow you to design unique and attractive packaging. You will learn to merge lettering and illustration strategically, generating designs that will stand out in the market and capture the attention of your target audience.
What will you learn in this online course?
16 lessons & 30 downloads
The lettering on the packaging
11 minutes, 35 seconds
The illustration on the packaging
8 minutes, 12 seconds
Introduction to packaging
13 minutes, 22 seconds
The idea: create your brief
3 minutes, 25 seconds
From idea to paper: the first sketches
20 minutes, 36 seconds
The color palette of design
7 minutes, 37 seconds
What's included in this course?
To start, you will immerse yourself in the world of lettering and illustration applied to packaging. You will discover how to strategically combine shapes, colors, letters, and materials to convey the values and personality of a brand through the design of its packaging. You will learn to use these tools as fundamental pillars in your creations.
After understanding the fundamentals, you'll dive into the inspiration phase, where you'll explore a variety of real-life packaging to serve as references and help nurture your creativity. You will analyze successful examples and discover the keys behind their visual impact and their ability to communicate effectively.
Then, you will go one step further and learn how to develop your own product profile from a brief. You will discover how to research, gather relevant information and define the key attributes that will guide the design of your packaging. You will connect with the needs and desires of your target audience to create designs that truly resonate with them.
The next step will be sketching, where you will explore various options and explore different creative approaches to your design. You will learn to put your ideas on paper and select the best proposal to take it to the digital stage.
Once you have defined your design, you will enter the digitization phase. You'll use tools like Procreate, Illustrator, and Photoshop to bring your sketches to life, add color, define measurements, and adjust key details. You will learn to make the most of these applications and create professional designs with precise and quality finishes for printing.
Recommended software & tools for this course
What is this course's project?
You will have the opportunity to illustrate and design a product of your choice. You will apply everything you have learned to create unique and attractive packaging that reflects the brand's personality. It will be a challenging project that will allow you to put your lettering and illustration skills into practice, and show your creativity to the fullest.
Projects by course students
Who is this online course for?
Anyone interested in packaging design, design and illustration. If you have a passion for design and handmade art, this course is ideal for you. You will learn a step by step in the process of designing a unique packaging from the manual sketch to the final design.
Requirements and materials
To get the most out of this course, a basic knowledge of illustration and graphic design is recommended. You'll need a computer or tablet with apps like Adobe Illustrator and Adobe Photoshop, as well as access to programs like Procreate. In addition, having a pencil and paper to make analog sketches will be very useful in the development of your designs.
Reviews
- 8 months ago
Muy buen curso
- 8 months ago
Great content! Thank you
- 10 months ago
increíble y muy util.
- 10 months ago
This course is incredibly detailed and engaging. His vector techniques are masterful. I'd love to see more from this author.
- 10 months ago
Great course and instructor!
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
Content
- U1
Introduction
- Presentation
- influences
- U2
The process and the investigation
- The lettering on the packaging
- The illustration on the packaging
- Introduction to packaging
- The idea: create your brief
- In search of inspiration: the mood board
- U3
The layout and composition
- From idea to paper: the first sketches
- The color palette of design
- Critical Eye: Refinement
- Critical Eye: Ultimate 1
- Critical Eye: Last Stand 2
- Critical Eye: Last Stand 3
- U4
Final design and application
- final graphic production
- Apply the design to the mockup
- share with the world
- FP
Final project
- Illustration and lettering for packaging design, from the sketch to the packaging
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
You’ll learn how to create conceptual packaging designs by combining lettering, illustration, and digital techniques—from the initial brief and mood board to professional presentation and social media promotion.
This course is aimed at intermediate learners with basic graphic design knowledge who want to deepen their skills in packaging, lettering, and applied illustration.
You’ll need basic graphic design skills and familiarity with digital tools like Illustrator, Photoshop, or Procreate, plus access to a computer or tablet with these programs installed.
You’ll need a computer or tablet with Illustrator, Photoshop, and/or Procreate, basic sketching materials (paper, pencil), and internet access to share work and find references.
You’ll be able to work in design studios, creative agencies, or freelance, specializing in packaging design, illustration for packaging, and building a creative portfolio.
The course covers conceptual packaging design, creating both manual and digital lettering, illustration for labels and covers, mood boards, color composition, mockups, and presenting your work on social media.
Yes, the course includes strategies and steps to develop and share an attractive, organized digital portfolio to help you attract clients or job opportunities.