Illustration and lettering for packaging design
The idea: create your brief
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: The idea: create your brief
Overview
“It's time to develop your product profile! In this unit I will show you the main components of a real brief so that you can define what your product will be, its name and profile. Finally I will show you how to find the name using a concept map based on a keyword.”
In this video lesson Emi Renzi addresses the topic: The idea: create your brief, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“The brief is a document provided to the client Where are we going to find the most important data? of the needs or problems that this product is having. Briefs are not all the same. There are briefs that are more limited, others that are more complete. So it is important in this process to be able to clear all kinds of doubts with the client to be able to develop well or to be able to start the process well. In this case, the client will have to do an analysis of the data they are having. To be able to develop well or to be able to start the packaging design process well. Next I am going to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
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- 1,976 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
