Illustration and lettering for packaging design
The lettering on the packaging
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: The lettering on the packaging
Overview
“Now I am going to tell you the main keys for the development of your hand-lettering that will be the name of your main product and how you should select the secondary fonts that accompany your lettering.”
In this video lesson Emi Renzi addresses the topic: The lettering on the packaging, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“Before beginning this lesson, I want to tell you that we are going to go through the real process how to design our own packaging. We will start by analyzing types of lettering and also how the illustration works on the packaging. We will see how to develop our own mood board and from here we begin to sketch in the direction of the image. Let's start with the image. The objective of the course is to be able to trace a path where we can have fun and handle ourselves with ease. And we are also going to be inspired by a style that suits to the message that we want to give. All these concepts I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (28)
- 2,011 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorAreas
