Illustration and lettering for packaging design
Critical Eye: Refinement
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: Critical Eye: Refinement
Overview
“Now I will start to work more in detail through different stages. I'm going to refine my design by applying color to move to Adobe Illustrator. Remember that if you don't have a tablet or Procreate you can use your favorite program or do it manually.”
In this video lesson Emi Renzi addresses the topic: Critical Eye: Refinement, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“In this lesson, I'm going to refine my sketch. I will go sector by sector, I am going to refine the lines well and then I am going to define the color that will be the final one. Let's start with the lettering, What is the most important. I will select a tool that the line is quite clean. I am going to select the line at the bottom, which is the one that will be the final one. AND It will be the tool with which I will define the entire structure. We open a new layer to have the lettering outside the structure. It is always important to wear layers, because if we make a mistake or do we have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (27)
- 1,971 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
