Illustration and lettering for packaging design
Introduction to packaging
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: Introduction to packaging
Overview
“Now I will show you specific examples of packaging designs that will help you see the decisions of each artist or designer when creating their work, for example, what purpose they pursue and how they did to give it that character. I will also make the selection of the model in which I am going to apply the design of my course project. It is not mandatory to use a mockup. Feel free to choose where to apply your design, it can be in a container you have at home or illustrate it. ”
In this video lesson Emi Renzi addresses the topic: Introduction to packaging, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“In this lesson, I'm going to show you the basic structure of how a packaging is composed, and then I'm going to show you as an inspiration a selection that I made of packaging, separated by concepts that will serve as inspiration in your work. As the first element, we have the brand or logo of the product. In this case, we are going to use the logo of the brand. As the first element, we have the brand or logo of the product. Generally, are usually the main one in the hierarchical order of reading, But it's not always like this. It must be made clear that the order or importance of each of t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (27)
- 1,976 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
